As time continues and more folks realize the important of the Internet, Digital Marketing is becoming prominent in business strategy. Traditional Marketing is the standard and norm but today we will discuss the importance of switching to SEO, also known as Search Engine Optimization in 2023.
What is Traditional Marketing?
Yesterday’s standard and norm for getting exposure to your product or service can be recognized as newspaper, radio, billboards, and television. Your budget is set to reach an x amount of folks so you can convert consumers into potential customers. They setup geo-locations(if referring to billboards), times or stations(according to radio), or certain press releases such as local newspaper companies to get folks to take action and purchase your goods and services. Learn more here: https://www.forbes.com/sites/bradadgate/2020/10/09/measuring-the-effectiveness-of-radio-advertising-in-connected-cars/?sh=52bcab1c5fc7. The only major down side to these old methodologies is that we cannot accurately measure the degree of success these traditional methods provide per budgeted dollar spent to conversion.
What is Search Engine Optimization?
The methodologies for successful advertising campaigns lay within today’s technological advances of Search Engine Marketing or SEO/SEM, for short.
Large tech companies such as Google, Bing, Yahoo, and YouTube operate with algorithms to effectively and efficiently provide the best results for potential consumers. The world wide web is crawled, unique resource locations are indexed, and the most relevant, authoritative, and organic information is provided to the public.
The history of Google’s algorithmic core updates can be viewed here: https://www.searchenginejournal.com/google-algorithm-history/
Top results of specific keywords or queries receive the most amount of traffic. For example, if a dog day care named Jonathan’s Doggie Life Style(http://doggielifestyle.com) in Miami wants his business to get maximum exposure for dog owners in Miami he needs his business website to target keywords such as, “Miami Dog Day Care”, “Dog Day Care Miami, FL”, or “Pet Grooming Miami, Florida”, rank on the top of the search engines for these terms, and have a convertible website to bring in happy pet owners to allow his business to flourish.
Interested in studying more into the differences between Digital Marketing and Traditional Marketing? Click here.
Why is Search Engine Optimization or Digital Marketing more cost effective than Traditional Marketing?
Traditional Marketing is like shooting in the dark for your game and hoping or expecting to land a solid target, which is impossible. SEO is a more cost effective tactic for modern businesses.
According to Front Office Sports, Fox nearly doubled the cost for advertisement impressions during the USA vs. England World Cup Match to $300,000 per ad time. The case study can be located here: https://frontofficesports.com/fox-doubling-ad-prices-for-usa-vs-england-world-cup-match/
Your community television channels such ABC, FOX, and NBC costs about $5,000 to $55,000 for a half minute commercial and the cable price range is roughly $5,000 to $8,000 per ad runtime.
SEO essentially costs $30,000 to $150,000 biannually.
Search engine optimization offers lifetime, organic, and relevantly targeted traffic directly to your business opposed towards a large audience during random times.
Search Engine Optimization Case Studies and Predictions for 2023
Our friends at SimpleSearch.Marketing provides valuable information regarding the future of digital marketing and how you can implement best practices to reach the top of the search engines using Google-friendly traffic methods. According to the article, 15% all of queries are brand new searches. This means folks are always seeking new alternatives to locate the products and services you offer to your customers.
According to Jonathan Elijah Bowers at jebseo.com – search engine marketing, being on the top of the first page of the search engines provide massive cost-effective results. Let’s say your customer lifetime value is $50,000 and your business is going to hit the top of Google for six keywords phrases with an estimated monthly search traffic amount of 1880 for the month of January. By being #1 752, or two-fifths of the estimated 1880 will actually click your site. Out of those folks who click, it is safe to say 5% or 37.6 folks will convert such as call or leave contact information. Then, out of that, 50% or 18.8 people will setup an appointment with your business. Lastly, 33% can be defined as the appointment conversion metric. This means your business can expect to see an increase of 620.40% of appointment conversions by being #1 for your relevant keywords. This is a predicted sales revenue increase of $310,200.00 per month by being the top of the search results. A client of this caliber would cost between $5,000-$7,000 per month. These numbers show massive growth compared to the level of investment per month.
It is evident that search engine optimization is the cost effective method to getting exposure for your business. 2023 expects to see an improvement of quality, relevant, and natural websites reach the top of the SERP’s because good sites always win. If you have questions, comments, or concerns, feel free to reach out to us on the comment section of the blog.
Thank you very much.